2015: The End of the Mainstream Media

I believe the year 2015 is the year that America will witness the end of the mainstream media.  That’s a bold statement.  Yet, I believe 2015 will turn out to be a significant inflection point in American history.  Years from now, when historians look back at 2015, I believe it will be considered the year the mainstream media died.  It will be considered a major turning point in American political and economic history.

Let’s first look at what really constitutes “the mainstream media.”  Then, let’s look at the major trends and how the mainstream media has declined.  Third, let’s consider the factors that are causing ”the end of the mainstream media” this year.  Finally, and very importantly, let’s discuss how the end of the mainstream media will impact the 2016 elections.

1. What is the “mainstream media?”

Traditionally, the mainstream media consisted of the (a) three major TV networks: ABC, CBS, and NBC; (b) the major newspapers: The New York Times, The Washington Post, The LA Times, and some other big city and smaller city newspapers; (c) the major news magazines: Time, Newsweek, and some other news magazines.  Added to this list, the mainstream media also included other publications and media sources that followed the editorial point of view of the major TV networks, major newspapers, and major news magazines.

Note that the mainstream media (MSM) generally followed a monolithic, left-wing, liberal point of view for years, which morphed into a progressive, progressive socialist, socialist, Marxist point of view in more recent years.

2. What are some of the major trends in recent years with regard to the MSM?

It’s clear that the business model of the MSM has been breaking down in recent years.  Loss of listeners, loss of readers, loss of trust in the content … all have resulted in loss of revenues and profits.  Remember, most MSM outlets are businesses that require revenues and profits to stay afloat, unless of course, someone subsidizes their activities.  As listeners and readers have left the MSM, so too, advertisers have fled the MSM.

Also, various MSM businesses have been forced to lay off staff, a definite sign of trouble and imminent decline.  Consider, for example, the layoffs at USA Today around Labor Day and the recent layoff announcement by the NY Times in December.

Plus, some MSM outlets have been forced to close down (such as Newsweek which is now published in an international edition and a digital version).

3. What are some of the factors that are causing “the end of the mainstream media?”

A subtle, but profound, change occurred within the MSM itself.  Once priding itself on objectivity, the so-called fourth estate, is no longer a watchdog of government activities.  Instead, in recent years, it has evolved from objective news source, to a biased source of left wing news, to today’s reality.  Today, the MSM is a mouthpiece for ”socialist narratives” seeking to aid in the transformation of America into some form of progressive socialist, socialist, or Marxist government.  Truth and objectivity have been clearly replaced with non-factual narratives that support their socialist ideology.

Clearly, the American people reject the MSM, its ideology, and its narratives.  In story after story, MSM narratives are debunked for all their factual inaccuracies.  Take Ferguson as a recent example. The associated false narrative has been explained numerous times by objective reports in the new media.  The Ferguson narrative was blatant hypocrisy.

In a free nation, citizens, who are also consumers at the same time, vote with their pocketbooks.  The immediate reason for the end of the mainstream media is that most Americans reject the MSM.  Hence, listenership and readership decline.  Therefore, the MSM businesses decline and their previous monopoly on the news ends.

I believe there is now a critical mass of factors in place.  The end of the mainstream media will take place in 2015.  All the MSM businesses might not close.  But, they will no longer be mainstream and they will no longer have much impact on America.  If I might borrow from the words of Ronald Reagan, the mainstream media will be banished to the “ash heap of history.”

4. How will the end of the mainstream media impact the 2016 elections?

The MSM narratives have lost credibility and will no longer impact elections to any significant degree.  Americans will seek out and obtain most of their news from the emerging new media and social media including Talk Radio.  Election debates will take place in the new media and social media.  Relics of the past (like the Presidential Debates) will have minimal impact or will be dropped altogether for lack of interest and viewership.  Note that the  Presidential Debates might still take place in 2016, but I think they will drop by the wayside by 2020 at the latest.

For more information on America and our Freedom, please read my newest book Renewing America and Its Heritage of Freedom: What Freedom-Loving Americans Can Do to Help.

For more information, please visit: RenewingAmericaBook.com or GerardLameiro.com .

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